which of the following is an advantage of magazine advertising

There are many advantages and disadvantages of internet advertising, and you should be aware of these before you decide whether or not you wish to place an ad. Audience targeting is one of the main advantages of magazine advertising because certain groups of people are often more likely than others to be interested in a particular good or service. Course Hero is not sponsored or endorsed by any college or university. It saves time, effort and money of the consumersin obtaining information about the product. A. high levels of frequency B. low cost C. a very competitive CPM D. the ability to present very creative messages. What Are the Advantages of Advertising in Magazines. D. 12. A. ! Outdoor advertising offers a number of advantages. Magazine is something read leisurely. An advantage of magazine advertising is that: A. it is less expensive than other promotional tools such as word-of-mouth and flyers. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. -Allows creation of hundreds of copies of a magazine in one continuous sequence -Computerized production process -Enables magazines to address specific groups within their circulation base TV Reaches Large Audiences. Intense coverage of local markets. An advertisement brings the new products to the notice of the consumers and helps them satisfy their wants. Good advertising placements can be expensive. advantages of advertising through magazine is that grabs a wide audience as magazines are popular however depends on what magazine it is. ability to quickly change message; relatively short life What are the Four Important Advantages of Advertisements? Ask for details ; Follow Report by Flowersgirl 05/24/2017 Log in to add a comment Answer. c. High believability of printed word. At this writing, 121 million U.S. homes, or 96% of all U.S. households, have at least one television. Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. See answer sharaviashanell is waiting for your help. Advertising through magazines is more effective. Which of the following is an advantage of magazine advertising? Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. a. Advertisers can greatly benefit from this credibility when their ads are viewed … Disclaimer 9. The magazine may be meant only for men or only for women or for both. With proper placement, a broad base of exposure is possible in local markets, with both day and night presence. Magazines are usually weekly or monthly publications instead of daily. Placement flexibility is an advantage of radio. (2) By using magazines as a medium for advertising, an appeal can be made to a large … A. Marketing Management with Practice Marketing Access Card (11th Edition) Edit edition. Magazines may be read at coffee shops, bookstores, or even at the beach. It lacks timeliness. The Disadvantages of Magazine Advertising. Each magazine has a particular demographic and interest that it serves, so it is often possible to find a publication that … D. specialty magazine advertising. Ask your own questions or browse existing Q&A threads. Advantages of Classified Advertisements. Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. Some customers read magazines while waiting in a checkout line at the grocery store. A Preface to Marketing Management (13th Edition) Edit edition. Advertising in a specialist magazine can reach your target market quickly and easily. At this writing, 121 million U.S. homes, or 96% of all U.S. households, have at least one television. 1. Advantages of Radio Advertising Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. 3. You can’t beat TV’s reach. Which of the following is an advantage associated with outdoor advertising? The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer. The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. Wide coverage of local markets. 198. The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention. Short exposure time B. You can’t beat TV’s reach. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. Which of the following is an advantage of using magazines as an advertising medium? Plus, the lifespan of newspaper and magazines is very short as people have a tendency to throw them or keep them aside after one day of reading. Which of the following is an advantage of using magazine ads instead of newspaper ads? 3. d. Color ads are expensive. Regular newspaper advertising refers to the action of individuals, businesses or non-profits purchasing advertising space for exposure. Ability to quickly change message Q Superior B. there is a short lead time for placing ads, allowing companies to make last-minute decisions. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. Over 84% of Facebook users access Facebook from a mobile device. Intense coverage of local markets. They will take the time to read it and possibly even follow through with a sale or offer. 4. Privacy Policy 8. The biggest differences are: ! TV helps in conveying the message or advertisements with sound, visuals and actions. In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. The quality of paper used for magazines is superior. A. Answer to 198. Check out the good and the bad on billboard advertising before you put your ad up there. If this target audience is known, magazine advertising can provide the best way to reach them. Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. Answer to 198. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. Before publishing your articles on this site, please read the following pages: 1. In addition, a very short span of time is required to reach the product to the public. Magazine advertising is considered to be superior to newspaper advertising because of the following merits: Magazines are read more carefully and at greater leisure. Why advertising in magazines is beneficial It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. Or with magazine print advertising, it can’t be put down. For example, Filmfare is an Indian magazine that puts a large focus […] In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. Advertising messages are more image-oriented and less price-oriented. Find the best study resources around, tagged to your specific courses. Get one-on-one homework help from our expert tutors—available online 24/7. 4. TV advertising allows the product to reach large number of people, both at regional as well as at national level. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. 0 votes. Identify the advantages of magazines advertising (Check all that apply.) ... Magazine. Course Hero has all the homework and study help you need to succeed! The first and foremost con is the cost that goes into putting up advertisements in magazines where space and … In fact, Facebook is one of the largest mobile applications that exist today. Which of the following is an advantage of magazine advertising?-It has the ability to deliver high frequency.-Permanence gives the reader time to appraise ads in detail.-The average black-and-white cost per thousand is low.-Lead times for ad insertions are very short.-It has the ability to deliver mass audiences at a low price. asked May 21, 2016 in Business by Elena. Characteristics Of Advertising. What Are the Cons of Magazine Advertising? Which of the following is an advantage of print publication as an advertising medium? B. Magazine advertisements can be directed towards a particular class of people. There are both advantages and disadvantages for print media. (p. 432) Which of the following is an advantage of magazine advertising? Ability to quickly change message Q Superior Besides, most of the time, your advertisement might get lost among all other ads and editorials. Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. A. Clutter is not really a problem at all in magazine advertising. Which of the following is NOT an advantage associated with outdoor advertising? Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. 1 outdoor advertising agency in Dubai.Call 971–44–565–362 for any kind of OOH advertising service such as lamp post advertising, billboard,etc The results of such advertising can be spread over an extended period as magazines are often preserved and filed by the readers. Which of the following is an advantage of magazines over newspapers as an advertising medium? (p. 432) Which of the following is an advantage of magazine advertising? We are capable of doing our work, communicating globally and reading publications electronically almost anywhere. So what are the main advantages to using billboards? Visibility Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. Therefore, better visual effects can be created. Another advantage of local newspaper advertising is that you can increase the chances that readers will notice your ad, especially if they are looking for deals. This low cost might allow small and medium businesses to effectively advertise their products or service while not burning a hole in their pockets. TOS 7. (p. 432) Which of the following is an advantage of magazine advertising? : 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Facebook advertising is mobile. Which of the following is an advantage of magazine advertising? The magazine may be meant only for men or only for women or for both. Tool For Promotion: Advertising is an element of the promotion mix of an organization. 13. Which of the following is an advantage of magazines over newspapers as an advertising medium? TBI media is No. Short exposure time B. -(Scenario 14-4)Managers at Optima want to better understand the cost implications of advertising on the Internet.Visualizers' media researchers prepare a presentation using four traditional media placements to compare.The banner ad CPM falls somewhere below the cost of the top 10 market newspapers and magazines; however,it is higher than television.Visualizers points out that the advantage … Media buying through newspapers and magazines is still a regular practice and one that companies often turn to for placing ads. One Way Communication: Advertising is a one-way communication where brands … 1. 198. Report a Violation. (6) The superior paper used in magazines also makes it possible for the advertisements to be attractive. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. The following list is an introduction to advertising tactics that you could use. (3) Magazines generally have a longer life than other types of press advertising. 1. Satisfaction guaranteed! Add your answer and earn points. MAGAZINE ADVERTISING Many of the same "print" principles which apply to newspaper advertising also apply to magazine advertising. Image Courtesy : industryleadersmagazine.com/wp-content/Business-Magazine.jpg. Content Filtrations 6. Which of the following statements about clutter in magazine advertising is true? You only have a few seconds for someone to glance up at a billboard, so their size is a huge advantage. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. Magazine adv… 65) Which of the following is an advantage of using newspapers as an advertising medium? Which of the following types of advertising has the advantage of being especially affordable? Periodical Advertising; If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). A 0 votes. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. c. High believability of printed word. Or with Internet advertising, it doesn’t disappear as quickly as it arrives. c. Ads can be seen repeatedly. Short exposure time B. Short exposure time B. A. Copyright 10. Some of the most creative pieces in advertising are seen outside of the home. B. Where are the options New questions in Business. Ability to quickly change message C. Superior color D. Relatively short life What is the key objective of a harvest strategy? What are the Various Forms of Printed Advertisements? marketing; 0 Answers. The Trade Journals and Class Publications – Essay. For example, Filmfare is an Indian magazine that puts a large focus […] Are you aware of them? short exposure time superior color. Local magazines are highly valued and respected publications that build a sense of community among local consumers. The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: A. clutter B. limited frequency C. long lead times D. high costs E. none of these. Merits of Advertising in Magazines. 2. b. A. In fact, many people turn to local publications as a source of advice. d. Pass-along readership Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising Which of the following types of advertising has the advantage of being especially affordable? A. Content Guidelines 2. Best answer. a. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible. An advertisement, therefore, in a magazine can create better impact. Among the disadvantages of radio advertising, a primary drawback is that people listening to it are often engaged in other activities, such as driving. 50% of all Internet users are mobile. 5. A. While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. Which of the following is an advantage of magazine advertising? 2. A) long life B) good reproduction quality C) large pass-along audience D) broad acceptability E) no ad competition within the same medium Friends will give magazines to each other to read. Advertisements contributes to the reduction in the selling prices of goods for the consumers by encour… A) high-quality reproduction B) short ad purchase lead time C) high efficiency in circulation D) no ad competition in same medium E) low cost of advertising C. the ads can target a specific market segment, making them more effective. List of Advantages of Billboard Advertising. A. It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. 1. Which of the following types of advertising has the advantage of being especially affordable? Magazines and newspapers are the two most prominent traditional print media used for advertising. It’s an affordable print advertising option. If you are following the trends of advertising, Facebook advertising will not fail you. Study Mktg 353: Advertising Flashcards at ProProfs - Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter? Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? A) high-quality reproduction ... no ad competition in same medium E) low cost of advertising. B. d. Pass-along readership Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. 1. A 100 GRP showing (the percentage of duplicated audience exposed to an … 34) Which of the following is an advantage of using magazines as an advertising medium? ) the interesting nature of the time, your advertisement might get lost among other. 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